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Friday, March 8, 2019

Exciting news for NW actors on International Women’s Day

by ranielle

In honor of International Women’s Day, Cast Iron Studios is excited to share some great news for Northwest actors!

Cast Iron Studios Incorporates Inclusion Rider

From its yearly Talent Diversity Initiative, to its participation in nationwide casting calls for transgender actors and performers with disabilities, to its commitment to always questioning the way roles are written—in order to create more opportunities for women, LGBTQ performers and others—Cast Iron Studios has long been an advocate for underrepresented performers.

Now, inspired by the work of the Annenberg Institute, Cast Iron Studios is working on incorporating an inclusion rider into its casting deals. “The idea is to challenge ourselves,” said President and Founder Lana Veenker, “as well as the production companies we enter into contract with, to more affirmatively seek opportunities for actors who have been historically underutilized.” 

This inclusion rider will serve as a benchmark for all future projects; celebrating and ensuring the widest possible range of equity, diversity and inclusion. Based in part on the Annenberg Institute’s open-source template, Cast Iron Studios’ rider will also invite clients to make an optional financial contribution towards the Talent Diversity Initiative (TDI), which provides high-quality, intensive actor training to performers of color (and potentially, in the future, to other underrepresented groups) at no cost to the actors.

The goal of the TDI is to create a larger pool of qualified diverse talent for productions to choose from when shooting in the Northwest by removing the financial barrier to high-quality training, opening doors to networking opportunities in the local film and television community, and funneling participants towards bona fide acting coaches, talent agents, managers and casting companies. 

“Graduates frequently go on to book roles in local productions,” said Veenker,” reducing the need for our clients to hire outside of market. By including this provision in our rider, we’re asking clients to not only hire more underrepresented artists today, but to help us build the talent pool of tomorrow; one that more accurately reflects the demographics of the world we live in.”

Roles for Women Hired Locally Increase by 20%

We’re also very happy to report that a recent snapshot of the stats for roles for women cast out of Cast Iron Studios shows an increase in roughly 20% over the past couple of years—and we’re determined and passionate about keeping this momentum going in all areas.

However, there’s still plenty of work to be done, as the stats for women across the board in Film/TV are still pretty dire, both in front of and behind the camera.

According to a recent study by The Geena Davis Institute on Gender in Media, male leads vastly outnumber female leads—71.3% compared to 28.8%—over a ten year span. This means that men’s stories were featured twice as often as women’s stories.

Behind the camera, according to a survey released by the Center for the Study of Women in TV/Film at San Diego State University, “The Celluloid Ceiling” by Martha M. Lauzen, Ph.D., women made up only 20% of all the directors, writers, producers, executive producers, editors and cinematographers who worked on the top 250 films in the last year.

In the words of Geena Davis:

“How do we encourage a lot more girls to inspire to lead? By casting droves of women in STEM, politics, law and other professions today in movies.” 

For women, performers of color, LGBTQIA+ performers, and performers with disabilities, here’s to (cast) ironing out the gaps!

Happy International Women’s Day!