I got a call from “Valley of Light” director Brent Shields the morning after it screened on CBS with some great news: Our show knocked it out of the ballpark, with nearly 15 million viewers, beating out “The Apprentice” and every other show on television.
Here’s the email that came to me from his office:
Last night’s Hallmark Hall of Fame presentation, THE VALLEY OF LIGHT, was #1 in its time period in households with a 9.3 rating and 14 share in the “fast national” ratings. In addition, the HHOF was #1 in total viewers (14,730,000) and adults 25-54 with a 3.9 rating and a 9 share.
NBC and ABC finished in a virtual tie for 2nd in all three categories.
NBC aired original episodes of THE APPRENTICE and CROSSING JORDAN while ABC had repeats of DESPERATE HOUSEWIVES and BROTHERS AND SISTERS.
This is the strongest performance for a Hallmark Hall of Fame presentation since SILVER BELLS (10.3/15) in November, 2005 and the largest audience for any movie on any network since since JESSE STONE: DEATH IN PARADISE (14,810,000 viewers) on April 30, 2006.
The weekend movie box office results are page 1 news in USA Today,
Variety and Hollywood Reporter…but more people watched the Hallmark Hall of Fame on Sunday night than attended the top 10 grossing movies combined last weekend (14.7 million vs. 12.5 million).
Congrats to all the cast and crew for a job well done!